Low-cost airline Ryanair today promised to slash fares to and from Malta as it launched a new price war.
The budget airline, which has a base at Malta International Airport, insists the cost of a ticket will fall later this year after announcing upbeat financial results.
It said lower oil prices and discounts by competitors should result in lower winter fares for customers.
Passenger numbers rose by 16 per cent, thanks in part to its new ‘customer-friendly’ tactics.
Ryanair chief executive Michael O’Leary promised the company would use the first half performance ‘to pass on very aggressive pricing so that we fill 15 per cent capacity growth in the second half instead of 10 per cent.
Ryanair has been flying high on the back of a new approach to make customers happier, including allocated seating and trying to change its reputation for sneaky fees.
The airline also hopes to introduce new menus, interiors and staff uniforms this year, and take delivery of 31 new aircraft.
Ryanair’s profit rose to €245million for the first three months of 2015, up from €197million a year earlier.
Mr O’Leary said : ‘Our mix of low fares, best on time performance and enhanced customer experience under our ‘Always Getting Better’ programme, continues to attract millions of new customers.
‘At the same time our focus on cost enables us to pass on lower fares to customers’.
Ryanair flies to Malta from more than a dozen destinations, including Edinburgh, Glasgow Prestwick, Bournemouth, Leeds Bradford, Bristol, Birmingham, Dublin, Liverpool, Gothenburg Barcelona, Milan, Turin, Venice, Luton, Stockholm, Madrid and Pisa.